Social Media Marketing Specialist

QUALIFICATIONS AND JOB DESCRIPTION About YILDIRIM Group YILDIRIM Group is a group of companies established in 1963. The company has expanded through entrepreneurism and innovation, evolving into a global industrial group, and one of the fastest growing Turkish companies. YILDIRIM started trading internationally in 1993, and acquired its first asset abroad in 2008. Since then, the company has grown to become a global force based in Istanbul, Türkiye. Today, YILDIRIM operates in 9 sectors in 56 countries, employing more than 25,000 people around the globe. The company is active in metals & mining, ports & terminals, fertilizers & chemicals, energy & power, energy commodities, and international trade. We are looking for a Social Media Marketing Specialist to be assigned at our headquarters in Maslak, Istanbul. Qualifications: University degree in marketing, communications, advertising, new media, or journalism At least 2 years of professional experience in digital marketing, social media management or digital content production, preferably in both a holding company and a digital agency Strong knowledge of marketing, communications, and media; familiarity with key organizations, agencies and creative talent Hands-on experience with social media channels and digital marketing platforms, familiarity with the latest applications and platforms Proven experience in performance marketing and media budget optimization Creativity in developing communication themes, topics and long-term collaboration ideas Experience working with design teams and ability to evaluate visual content and design Good command of English and Turkish. Ability to write, edit and proofread content Excellent planning skills, ability to create comprehensive content plans Social skills to collaborate with both internal and external stakeholders Key Responsibilities: Be a part of our growing digital marketing team and manage our social media accounts with related third-party agencies and service providers Create long-term communication plans and manage the daily flow of information to increase our presence and visibility on digital channels Maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep abreast of relevant developments Develop a comprehensive communication plan in accordance with the Group's strategies and related social media channels Set up and optimize company’s pages in each platform to increase the visibility of corporate social content Monitor performance of corporate accounts and generate effective paid media campaigns Edit, publish and share daily content (original text, images, video or HTML) Manage social media communications budget, evaluate and improve campaign results Track benchmarks, trends, and emerging technologies to keep content plans relevant to the future Moderate all user-generated content in accordance with moderation guidelines for each community Introduce new content and format ideas, utilizing tags and locations to increase interaction and engagement